Kelchner’s

Brand Redesign

Since 1938, Kelchner’s Horseradish Products has been producing Horseradish, Cocktail Sauce, Tartar Sauce, and other various sauces.

I took on the challenge of giving this historic brand a fresh look. The new packaging design incorporates colors associated with the old brand. Each label is paired with an illustration to make it easier to identify the flavor of the sauce. I used a warm color palette that would appeal to hunger.